Events

WiM Africa launches at the Loeries

Female Representation and the Media - Who controls the narrative?

Where

Durban, South Africa

When

16th August 2018
10:00 - 13:00

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The first ever WiM Africa event on the continent takes place during the prestigious Loeries Creative Week with a focus on the role the marketing and advertising industry has to play in stereotypical representations of women in society and culture.

The stereotypical portrayal of women in the media and on our TV screens is nothing new. But with issues around equal pay, gender equality and global movements like #MeToo and #TimesUp, isn’t it time to look at the role the advertising and marketing industries have to play and which areas of the sector can effect the most change?

Globally only 3% of creative directors are female and out of the top 50 most influential CMOs only 18 are women (2017). Given these disparities in female representation and influence at the highest levels, what is the impact on the dynamics of marketing departments and advertising agencies across the continent? How does this influence the brand strategies and the creative produced; the portrayal of women in the media and resulting impact on society?

This event will focus on the impact this under representation of senior female executives at the very top of our organisations has on the portrayal of women in the media, and the effects on our society and culture.

Female Representation and the Media – Who controls the narrative? An exclusive gathering that will not only introduce a new network, resource and voice for women in marketing, advertising andcommunications, but will also seek to address some of the specific challenges faced by those in the sector across the continent.

Thank you to all our partners for their involvement.

Demonstrate your leadership on diversity and inclusion in the industry and support the work we do. For specific event and corporate sponsorship opportunities contact us.

FCB Agency Africa Unilever Facebook UnStereotype Alliance Diageo BizCommunity Free The Bid DStv Media Sales Mark Lives.com Accountability International Bestow Elan
Andrea Opoku

Andrea Opoku

HOST – Director Women in Marketing CIC and Founder, WiM Africa

Andrea Opoku

HOST – Director Women in Marketing CIC and Founder, WiM Africa

Andrea has been a founding member of the Women in Marketing (WiM) network since its creation in 2004 when it was part of the Chartered Institute of Marketing. In December 2017 she was brought on as a Director to support the activities of the organisation which had recently been formed as a Community Interest Company (CIC). Andrea has led onWiM’s global expansion strategy, specifically on the African continent, hence the launch of WiM Africa.

Andrea runs astrategic marketing and branding consultancy and was formerly Executive Director at BSP Media International, a UK-based market and industry intelligence provider – producing and delivering conferences and industry events on Technology, Media and Telecoms across Africa.

Andrea’s career began at a multimedia software publishing company in Paris and over a 10-year period moved into campaign management and communications roles in property, education, food retail, men’s fashion, office design and build, and outdoor adventure sports.

Andrea trains and lectures on marketing planning, social media and digital marketing strategy; she also blogs and writes about marketing, business and Africa.

WiM Africa Launch Presentation

Nunu Ntshingila

Nunu Ntshingila

SPEAKER - Regional Director, Facebook Africa

Nunu Ntshingila

SPEAKER - Regional Director, Facebook Africa

Nunu Ntshingila is Facebook’s Head of Africa, with responsibility for leading the team that engages with agencies and brands in Africa to help them make the most of the company’s products including Facebook itself, Instagram and related services.

She is passionate about the role of technology in driving social inclusion in Africa and about Facebook’s mission of giving Africans the power to build community and bring the world closer together.

Before joining Facebook, Nunu helped drive the creation of Ogilvy’s network in sub Saharan Africa, which spans some 34 countries. During a long career at Ogilvy & Mather South Africa, Nunu served as Managing Director of Ogilvy Johannesburg, Chief Executive Officer of the Ogilvy Group, Chairman of Ogilvy Africa and member of the Ogilvy Worldwide Board

A graduate of the University of Swaziland and Morgan State University in the US, Ntshingila has also held senior marketing positions at Nike SA and the South African Tourism board.

Nunu has served on a number of boards including Telkom, Old Mutual, Transnet, and the Victoria & Alfred Waterfront Property Group. Today she serves as a council member of the Women’s World Banking Council.

Nunu has received a Lifetime Achievement Award from the Financial Mail for her work in leading and transforming the advertising business in South Africa. In 2016 she became the first woman to be inducted into the Loeries Hall of Fame in recognition for driving creativity in Africa. 

Suhana Gordhan

Suhana Gordhan

SPEAKER - Creative Director, FCB Agency Africa

Suhana Gordhan

Suhana Gordhan

SPEAKER - Creative Director, FCB Agency Africa

Suhana is passionate about the art of copywriting and loves parenting an idea well enough so that nobody molests it along its journey from birth to maturity. She believes that the best agency-client relationships are more marriage and less bondage. She entered the advertising industry in 2001 and has worked on some of the country’s much-loved brands at agencies like Ogilvy, Black River FC, NativeVML and Net#work BBDO.

WiM Africa Masterclass Presentation

Zumi Njongwe

Zumi Njongwe

SPEAKER - Marketing & Innovation Director, Diageo

Zumi Njongwe

Zumi Njongwe

SPEAKER - Marketing & Innovation Director, Diageo

Zumi Njongwe has been named marketing and innovations director for Diageo South Africa. With her appointment, Njongwe takes responsibility for further growth at Diageo locally.

Njongwe has spent the last two years in Ethiopia as marketing and innovations director at Diageo’s Meta Abo Breweries. She also led the establishment of ETEAGE (“queen” in Amharic), a women’s network within Diageo which drives coaching, mentorship and empowerment of women in order to contribute to the diversity agenda.

Njongwe has been with Diageo since 2005, working in various roles across Africa and in London. Prior to her role in Ethiopia, she held a number of roles in the Diageo business, from marketing manager on J&B to regional marketing manager for Guinness (Africa), responsible for Cameroon, Nigeria, Kenya and Ghana, until she was portfolio manager of whisky, leading the development of the category and strategies to deliver business results for the category. She was also an active member of the marketing leadership team driving the talent agenda and team training, as well as leading the Spirited Women of Brandhouse (SWOB) initiatives. She holds a BSC (chemistry and psychology) and honours degree in psychology.

Diageo owns the five of the top 10 whiskies in SA (Johnnie Walker, J&B, Bells, Vat 69 and Black & White) and is a market leader in vodka and rum with Smirnoff and Captain Morgan; and it also leads the fast-growing premium gin category with Tanqueray.

WiM Africa Masterclass Presentation - Pt 1

WiM Africa Masterclass Presentation - Pt 2

Stacey Grant

Stacey Grant

SPEAKER - Consumer & Market Insights Director Africa, Unilever

Stacey Grant

Stacey Grant

SPEAKER - Consumer & Market Insights Director Africa, Unilever

Deeply passionate about people, Stacey Grant leads the Africa Insights Team and is a member of both the Unilever South Africa leadership team, as well as the Unilever Africa Leadership Team. In this role, she is ultimately responsible for showing the business where and how to win – through converting data into insights that inform solutions to the unmet needs of consumers across the continent. A strong believer in African creativity and solutions, Stacey has led her team to a number of major Global Unilever honors, including awards for Innovation and Communications excellence. Her biggest passion is centered on building sustainable businesses and Stacey believes that this is one of the key elements in unlocking the potential of the African continent. 

In over 13 years of Unilever experience, Stacey has continuously leveraged her ability to empathise and advocate for the needs of the consumer, and combined it with her technical expertise to lead for innovation. This has included provocative research into gender narratives, as well as understanding the evolution of female identity in Africa. Insights from this work have directly fed into the powerful creative executions and purposeful brand messages which have seen Unilever rise as an industry thought leader and society shaper in areas like gender stereotyping and racial equality. 

As a working parent with a busy household, 2 energetic sons, a couple of pooches, and a demanding job, Stacey is fiercely passionate about helping people advance in both their careers & personal lives.  

Shaadia Vawda

Shaadia Vawda

SPEAKER - General Manager Ice-Cream Southern Africa, Unilever

Shaadia Vawda

Shaadia Vawda

SPEAKER - General Manager Ice-Cream Southern Africa, Unilever


Based: Global citizen living in Durban

Growing up in pre-1994 South Africa, and with a dad who was diagnosed with Cancer when Shaadia was 16, and a mum who valiantly worked to get her and her brother through school and university, Shaadia has never been afraid of a challenge! And gets most joy from the challenge of turning around impossible briefs, challenging markets and segments. She has 20years business experience working across 4 different industries, 10 different categories, 2 different continents & multiple countries.  She is currently the General Manager for the Ice Cream Business Unit in Southern Africa which she leads with a talented business unit team comprising of marketing, finance, CD, supply chain, factory, R&D, legal, media, HR & shopper. 

She is a passionate member of the Unilever South Africa Executive Leadership team. She is proud to hold this seat, as she represents hope and belief for a younger generation of women who believe that they CAN have a seat at the table, and contribute meaningfully.  

We are in the middle of a gender revolution! Global studies show that 40% of women DO NOT identify with the women they see in advertising! 3% of ads feature women in leadership/professional roles. In most of the ads women are confined to domestic chores! This is staggering, and we can something about it. Banishing stereotypes goes beyond the misrepresentation of women in advertising. This is about creating multi-dimensional people in our ads – ‘unstereotyping’ people, not just women. Advertising can be a real agent of change and a force for good, by inspiring people with positive and progressive portrayals. This isn’t only a moral case it is also a business case.

At home, the nest is kept frenetically busy with a 9-year-old daughter, who keeps her parents grounded, happy and in touch with all things slime and squishy. 

Fahmeeda Cassim-Surtee

Fahmeeda Cassim-Surtee

PANELLIST - CEO South Africa, DStv Media Sales

Fahmeeda Cassim-Surtee

Fahmeeda Cassim-Surtee

PANELLIST - CEO South Africa, DStv Media Sales

Holding a variety of qualifications in media management, strategic marketing, business management and journalism, Cassim-Surtee began her career at City Press newspaper as both an advertising consultant and freelance sports writer. This extended to radio broadcasting and contributions to international publications. She joined the MultiChoice Group in 1998 and has since held a variety of positions within DStv Media Sales, the advertising and sponsorship arm of the business, rising to her current position as CEO of DStv Media Sales in October 2017. Nominated for SA Woman of the Year and SA Business Woman of the Year, she says of work, “I love it because I don’t treat it as a job. It’s integrated into my life. It’s different everyday. I like the opportunity to influence people in our organisation.” Never one to shy away from a challenge, Cassim-Surtee lives by the motto, “I can do anything even if it scares me.”

Emma Reeves

Emma Reeves

SPEAKER – Executive Director,
Free The Bid

Emma Reeves

Emma Reeves

SPEAKER – Executive Director,
Free The Bid

Emma Reeves has an extensive background as a Creative Strategist working across all aspects of cultural communication and new media in the print, digital and live space. Emma became the Creative Director of the highly influential MOCAtv in 2012, a part of the YouTube original content initiative funded by Google, radically changing the landscape of access to art in the digital realm while managing and creating digital engagements. Whilst at MOCA, Emma programmed and oversaw production on the game changing, interdisciplinary cultural event Step and Repeat in 2014 and 2015.

Previously, Emma worked in documentaries and TV production in London before joining Gorgeous Enterprises from 1996 - 1999 working with Frank Budgen on his seminal work for Playstation and Guinness as well as multiple award winning commercials with Chris Palmer.

After Gorgeous Emma joined Jefferson Hack at the Dazed Group in London from 1999 until 2007 working as photo director for Dazed she also helped found Another Magazine and Another Man. Emma then moved to New York to oversee the branding agency Li, Inc working with Patrick Li for three years prior to moving to LA in 2012.

Emma continues to live in Los Angeles.

Since January 30th 2017 Emma has been Executive Director of Free The Bid:

Free the Bid is a 501c3 non-profit initiative advocating on behalf of women directors for equal opportunities to bid on commercial jobs in the global advertising industry.

Leigh Andrews

Leigh Andrews

MODERATOR - Editor-in-Chief: Marketing & Media, Bizcommunity.com

Leigh Andrews

MODERATOR - Editor-in-Chief: Marketing & Media, Bizcommunity.com

Leigh Andrews (@leigh_andrews) is Editor-in-Chief: Marketing & Media at Bizcommunity.com and Lifestyle contributor. Leigh is passionate about issues of inclusion, equality and diversity, and was the only South African finalist shortlisted for the Women in Marketing #WIMawards2017.

Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, Leigh writes top breaking news stories interviewing key people in the industry, as well as driving the daily delivery of fresh and accurate content, aligning editorial goals with the BizCommunity.com strategic direction. Having spent 12 years in the industry, working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's publications, Leigh is at the forefront of all this marketing and media in South Africa.

Leigh Ogilvie

Leigh Ogilvie

SPEAKER - South Africa Ambassador, Free The Bid

Leigh Ogilvie

Leigh Ogilvie

SPEAKER - South Africa Ambassador, Free The Bid

Leigh has been directing professionally for twenty years.

She started her career in 1997 specialising in African music videos that saw her as four-time SAMA winner amongst other accolades.

In 2003 she transitioned into a multi award winning commercial director for a diverse spectrum of clients both locally and internationally, enjoying repeat business from brand giants such as Diageo, Jim Beam (US) Coca-Cola, Castrol, SAB, Virgin Money, Cell C along with Channel O, Metro FM, Nedbank, A1 (Austria) Ingdiba (Germany) and First for Women.

Locally Leigh is represented by Monkey Films and is the local ambassador for Free The Bid, a global initiative that asks clients and agencies to consider taking a pledge that one in every three way bid be a woman director.

Czerina Patel

Czerina Patel

PANELLIST - Manager - Advertisers Activists Collective, Accountability International

Czerina Patel

Czerina Patel

PANELLIST - Manager - Advertisers Activists Collective, Accountability International

Czerina Patel works for Accountability International (AI), an international civil society organisation that holds leaders accountable for their responsibilities to human rights, equality and transparency. Czerina manages the Advertisers Activists Collective (AAC) Initiative, which engages activists, advertisers, marketers and businesses in promoting equality, with a focus on LGBTIQ (Lesbian, Gay, Bisexual, Trans, Intersex, Queer) inclusion in Africa ads. Czerina holds a BA in Economics and in Philosophy from Brown University, and a MSc. from Columbia University’s Graduate School of Journalism. Her journalism and broadcast recognitions include the George Foster Peabody Award and three Third Coast International Audio Festival Awards.

Female Representation and the Media: Who controls the narrative?

AGENDA

 

09:00 Arrival, registration and networking  
 
10:00 Welcome Address Andrea Opoku, WiM Africa
 
10:15 Partner presentation

Emma Reeves & Leigh Ogilvie, Free The Bid

 
10:30 Keynote Stacey Grant & Shaadia Vawda, Unilever and #UnStereotype
 
10:55 Agency Suhana Gordon, FCB Africa
 
11:25 Brand Zumi Njongwe, Diageo
 
11:50 Media Nunu Ntshingila, Head of Facebook Africa
 
12:10 Panel discussion

Moderator: Leigh Andrews, BizCommunity

Panellists:

  • Zumi Njongwe, Diageo
  • Suhana Gordhan, FCB Agency Africa
  • Fahmeeda Cassim-Surtee, DStv Media Sales
  • Nunu Ntshingila, Head of Facebook Africa
  • Emma Reeves, Free The Bid
  • Czerina Patel, Accountability International 
 
12:45 Closing Address Andrea Opoku, WiM Africa
 
13:00 Close  

 




WiM Africa launches at the Loeries

Female Representation and the Media - Who controls the narrative?

16 August 2018

10:00 - 13:00

Durban, South Africa

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